Studio

Why we ship in 2 days when others take 2 weeks.

Why we ship in 2 days when others take 2 weeks.

Most luxury saree e-commerce in India ships in seven to fourteen days. We ship in two. The difference is not a sales pitch. The difference is what is in the studio when you order.

Why we can ship in two days. Every saree on this site is already in the studio. No drop-ship. No marketplace fulfilment. No vendor email-chain. The piece you order has been weighed, photographed, drape-tested, and is sitting on a shelf in Kokapet, Hyderabad. When the order comes in, the same person who curated it walks ten feet, finds it on the shelf, and starts the pre-dispatch sequence.

The five-step pre-dispatch sequence.

One. Drape-test. The saree is unfolded, draped on a mannequin, and walked across the studio floor by one of the team. The pleats are tested, the pallu is checked for tension, and the fall is assessed. If something has settled wrong during storage, this is the moment we catch it.

Two. Flaw-scan under daylight and studio light. The saree is laid flat on a table and examined under daylight from the window, then under three-thousand-Kelvin studio light. The light differences reveal floats, stains, and weave irregularities that one light source alone hides. Anything we catch, we WhatsApp you with photos before dispatch, and you choose to proceed, switch, or refund.

Three. Measure to spec. The saree is measured against its catalog spec — length, width, border height, weight. If anything has changed (silk shrinkage during humid storage, for instance, takes a quarter-inch from a Tussar), the catalog spec is updated and you are told.

Four. Steam-press. The saree is pressed by hand with a fabric-protected iron. Not dry-cleaned. Not commercial-pressed. The studio iron is set to silk-mode and the saree is pressed in the order the weaver folded it.

Five. Wrap and box. The saree is folded into the same fold lines it arrived in, wrapped in muslin, then in a printed cotton bag with the SUSHMI mark, then placed in a corrugated box with the invoice and a handwritten note. The box is sealed, labelled, and handed to the courier — usually within the second day after the order lands.

Three things we add every order, beyond the saree itself.

A handwritten thank-you note. Different handwriting depending on who is on the desk that day — Sushmi, her sister, or one of the team. The note is brief, sometimes a sentence, never a script.

A personalised care card per weave. If the saree is a Banarasi, the care card explains Banarasi-specific storage. A Patola card explains Patola-specific care. The cards take a minute to print and tuck in.

A WhatsApp message at dispatch from Sushmi or the studio. With a photo of the saree wrapped, the courier slip, and an expected delivery window. The customer hears from a person, not a tracking system.

This is what a saree shipped in two days looks like. The brand is the studio, and the studio is on the order.